Digital marketing Program
AI Power Digital Marketing Bootcamp
The comprehensive eight-week curriculum combines theoretical knowledge with hands-on
experience to help you learn fundamental customer network behaviors, become proficient in
strategic planning and maximizing ROI, and prepare for the future of marketing in the
digital age.
★★★★★ 5/5
- 8 Weeks
- Part Time
Descriptions
Powerful technology, interactive online communities, and robust search engines have shifted the balance of power to the customer, creating a complex digital landscape that marketers must navigate with care and precision. To be successful, marketers must reframe the customer journey in the context of the digital age and adopt impactful customer-centric strategies that deliver long-term value for their organizations.
Learn the frameworks and best practices that will enable you to plan, customize, and
implement successful digital marketing strategies—and meaningfully measure their impact.
Learn how to identify pivotal marketing priorities and effectively evaluate digital advertising and brand experiences
Benefits to the Learner
- Deepen Your Intellectual Capital
- Manage Your Brand Capital
- Enhance Your Social Capital
- Enhance Your Career Capital
- Develop a broad range of skills
- Gain industry-specific insights
- real-time tips to improve your Ads
- Learn how to qualify and measure ROI
Course Lessons
- Examine the shift in paradigms—from mass marketing to customer networks
- Explore the marketing funnel, and see how customer networks shape each stage
- Learn the five enduring behaviors of customer networks—access, engage, customize, connect, and collaborate
- Understand the two sides of marketing—paid and organic—and why you need both
to succeed
- Discover how to use the access strategy to improve customer access to a product
or service - Identify types of content marketing that work effectively with the engagement strategy
- Learn how an organization can use the access and Engagement strategies to create new value for its customers
- Learn how to create personalized, targeted experiences with the customize strategy
- Discover the power of targeted communications to influence customers
- Develop a practical understanding of segmentation and its applications
- Take a closer look at constraints and complications you might encounter with this strategy
- Identify changing patterns in social media usage
- Discover how the connect strategy can improve customer relationships, customer support, product development, and digital sales
- Learn how different approaches to the collaborate strategy can improve the value of products or services
- Learn the language of digital advertising and social networks
- Examine the strengths and weaknesses of digital marketing channels, and discover the latest trends
- Explore the dynamics of an advertising auction, including ranking factors and bidding
- Learn to use a marketing simulation tool to analyze and interpret data and optimize your
digital marketing efforts
- Understand how your organization defines ROI, and become familiar with the challenges of measuring it
- Learn the principles for measuring marketing impact
- Learn how to analyze and optimize marketing performance to maximize your ROI
- Learn the five-step process for creating an effective customer-centric marketing strategy
- Discover how to earn a seat at the top table for digital marketing to influence
business strategy - Examine the future of marketing from a digital perspective
This course includes:
- We Help Scratch to Job
- Instructor Led online Live Session
- Hands on Enterprise Tools
- Interview and Job Market prep
- Certificate of Completion
