Curriculum
AI-Powered Digital Marketing
Module 1: Foundations of Digital Marketing
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Module 2: Content Creation with AI (Week 3-4)
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Module 3: SEO & AI Tools (Week 5-6)
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Module 4: Social Media & AI Scheduling (Week 7-8)
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Module 5: Email & Marketing Automation (Week 9-10)
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Module 6: Paid Advertising with AI
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Module 7: Data Analytics & AI Insights (Week 13-14)
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Text lesson
Lesson 11: Introduction to Google & Meta Ads
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Understand paid advertising fundamentals: CPC, CTR, CPM, bidding models.
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Set up basic ad campaigns on Google and Facebook.